About Samantha & Cole Frank - Equis | Billings, MT Insurance Agents

Helping Families Protect What Matters Most

At Samantha & Cole Frank - Equis, we believe that financial protection starts with education, trust, and meaningful relationships. As a husband-and-wife team based in Billings, Montana, we're committed to helping individuals and families make informed decisions about life insurance, retirement planning, mortgage protection, and long-term financial security.

Whether you're planning for your family's future, protecting a new home, preparing for retirement, or exploring ways to build wealth through life insurance strategies, we're here to provide guidance every step of the way.

We understand that every family has different goals, concerns, and financial priorities. That's why we take the time to listen, answer questions, and help clients understand their options before making recommendations. Our approach is centered on education—not pressure—so you can make confident decisions that support your future.

Meet Samantha & Cole Frank

For Samantha and Cole Frank, helping families isn't just a profession—it's a responsibility they take seriously. As members of the Billings community, they understand the importance of protecting the people you love and planning for the future.

They have built their agency around the belief that insurance should be approachable, understandable, and tailored to the unique needs of each individual and family. Rather than focusing on products alone, Samantha and Cole focus on people. Every conversation starts with understanding your goals, your concerns, and what matters most to you.

From there, they work to identify solutions that align with your needs and help create a stronger financial foundation for the future. Whether you're purchasing your first policy or reviewing existing coverage, you'll receive personalized attention, honest communication, and ongoing support throughout the process.

Our Approach: Education First

Many people delay purchasing life insurance because they don't fully understand their options. Others have coverage in place but aren't sure if it still meets their needs.

That's where we can help.

At Samantha & Cole Frank - Equis, we believe informed clients make better decisions. Our goal is to simplify the process by explaining coverage options in clear, straightforward language and helping you understand how different solutions may fit into your overall financial plan.

We want every client to feel confident, informed, and comfortable with the decisions they make.

We take the time to discuss:

Insurance Solutions Designed Around Your Goals

As part of the Equis network, we have access to a wide range of insurance and financial products that allow us to help clients with varying needs and objectives.

Why Families Choose Samantha & Cole Frank - Equis

Choosing an insurance professional is about finding someone you trust to help guide important decisions.

Families choose Samantha & Cole Frank - Equis because we offer:

Licensed to Serve Families Across Multiple States

Samantha & Cole Frank - Equis are currently licensed to serve clients in:

Whether you're located in Billings or elsewhere within our licensed service areas, we offer both in-person and virtual consultations to make the process convenient and accessible.

As our agency continues to grow, our vision is to expand our licensing footprint and help families across all 50 states protect what matters most, build long-term financial security, and plan confidently for the future.